Specialist SEO service

Link Audit and Disavow Service

If a former supplier bought placements, a domain acquisition brought an old link network with it or Google has issued an inbound links notice, we can audit the links, document removal work and assess whether a disavow file is justified.

Free recovery brief · Written diagnostic · Fixed quote before booking

Link audit and disavow service illustration

Which report should you check?

Google’s Manual Actions report ↗

Search Console / Report example

Manual actions

Unnatural links to your site

WHAT DOES A LINK AUDIT COVER?

We investigate the history behind the links pointing at your website, using Search Console, link indexes and whatever campaign records your team can provide. A placement invoice, an anchor-text brief and the page that actually carries the link often tell a much clearer story together than a domain-level score in a backlink export.

WHAT DOES THE OUTCOME MEAN FOR YOUR SITE?

You get a record of the links reviewed, the evidence behind each decision and the action proposed. Where the audit finds a genuine pattern of manipulation, that gives the team a practical list for removals and any subsequent review, while genuine editorial links can be retained with the reasoning recorded.

Scope: Backlink profile
Typical clean-up time: Estimated after diagnosis
Review time: Several days or weeks, sometimes longer for links

WHEN SHOULD YOU INVESTIGATE THE LINKS?

Google has issued an inbound links manual action and your team needs to establish how widely the paid or manipulated placements extend.

You have records of an old link purchase campaign and want to know how many of the placements remain live.

A previous supplier uploaded a disavow file, and you need somebody to establish what it contains before authorising a replacement.

An acquisition includes websites or domains that shared SEO suppliers, and the link history is missing from the handover.

HOW DO WE HANDLE THE AUDIT AND CLEAN-UP?

We combine the available exports and acquisition records, de-duplicate the linking pages and group repeated placements so a sitewide link can be investigated in context.
Link inventory
Evidence log · Link audit and disavow service
Affected URL or template
Action taken
Verification date
We review the originating page, placement, anchor, destination and acquisition history, recording uncertain cases separately for a closer look.
Domain review
Evidence log · Link audit and disavow service
Affected URL or template
Action taken
Verification date
We identify the links your team can remove directly and document outreach for the others, including the publisher's response and subsequent checks.
Outreach log
Evidence log · Link audit and disavow service
Affected URL or template
Action taken
Verification date
If disavowal is justified, we reconcile the proposed entries with the existing file and obtain your approval before uploading the complete replacement through the eligible URL-prefix property.
Disavow decisions
Evidence log · Link audit and disavow service
Affected URL or template
Action taken
Verification date

WHAT EVIDENCE GOES INTO A LINK REVIEW?

For a manual action, we use the placement evidence, removal attempts and unresolved links to explain the clean-up in the reconsideration request. Where the audit was commissioned as due diligence, the deliverable is the audit and its recommendations, with disavowal reserved for the circumstances Google describes in its guidance.

Reconsideration request service →

Questions about recovery

Does a high toxicity score mean I need to disavow a domain?

A third-party score tells you how that tool classifies a domain, so we inspect the actual placement and its history before making a decision that could affect a genuine link.

Can you review an existing disavow file?

Yes, we need the current file for the relevant property and any records explaining the entries, because uploading a new list replaces the previous one and an omitted entry changes what Google receives.

Do you guarantee a particular publisher will remove a link?

Publishers control their own websites, so we record the removal request, response and result, then advise how to handle unresolved links based on the evidence.

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